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Oliver Buchannon
Victoria Mariscal

This one’s for the women who do all the things

Your Wellbeing Is a Business Strategy

Aug 4, 2026

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3 min read

Your Wellbeing Is a Business Strategy

Victoria Mariscal
Victoria Mariscal
A Brand for Everyone Is a Brand for No One

Jul 28, 2026

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2 min read

A Brand for Everyone Is a Brand for No One

The Invitation Economy: how access, not budget is the new status symbol.

Victoria Mariscal
Victoria Mariscal
Rented Reach Is Over

Jul 23, 2026

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3 min read

Rented Reach Is Over

This week is about ownership over attention: what the World Cup, an AI that ran its own fundraise, and Instagram's TV era teach us about owning your audience, your voice, and your time.

Victoria Mariscal
Victoria Mariscal
The Lazy Genius Method

Jul 21, 2026

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3 min read

The Lazy Genius Method

The practical AI playbook for female solopreneurs: automate the busywork, keep your voice human.

Victoria Mariscal
Victoria Mariscal
Female Founders are Raising in Record Numbers, yet one Company took most of the Cash

Jul 16, 2026

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4 min read

Female Founders are Raising in Record Numbers, yet one Company took most of the Cash

A week of real fires, fires in the tech world, and a look at what stopping yourself actually costs you

Victoria Mariscal
Victoria Mariscal
The Skills AI Can't Replace, and Why They're Your Real Moat

Jul 14, 2026

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4 min read

The Skills AI Can't Replace, and Why They're Your Real Moat

AI is cutting jobs, then quietly rehiring. Here's why your human judgment is the real moat.

Victoria Mariscal
Victoria Mariscal
You're Allowed to Say "If," Not "When"

Jul 10, 2026

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4 min read

You're Allowed to Say "If," Not "When"

Why "when AI takes over" is a story you're allowed to stop buying.

Victoria Mariscal
Victoria Mariscal
The Room Still Beats the Algorithm

Jul 9, 2026

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3 min read

The Room Still Beats the Algorithm

The market is quietly re-pricing what's scarce, and it's landing on presence, judgment, and trust you can stand next to.

Victoria Mariscal
Victoria Mariscal
Who actually owns the thing you're building?

Jul 2, 2026

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3 min read

Who actually owns the thing you're building?

Ownership is quietly becoming the only flex that still matters.

Victoria Mariscal
Victoria Mariscal
This one's for all the Go Sports Girls

Jun 30, 2026

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6 min read

This one's for all the Go Sports Girls

How female fandom, the getting-ready ritual, and a wave of female-founded brands are rewriting who sports are really for.

Victoria Mariscal
Victoria Mariscal
Your Second Act Is the Real Flex

Jun 25, 2026

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2 min read

Your Second Act Is the Real Flex

Turns out staying power is the whole flex.

Victoria Mariscal
Victoria Mariscal
Stop Undercharging Your Value

Jun 23, 2026

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4 min read

Stop Undercharging Your Value

It's never safer to be wanted than to be paid.

Victoria Mariscal
Victoria Mariscal
We Were Never the Risky Bet

Jun 18, 2026

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3 min read

We Were Never the Risky Bet

We were undervalued on purpose, and it's shifting.

Victoria Mariscal
Victoria Mariscal
Running a business as an eldest daughter

Jun 16, 2026

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7 min read

Running a business as an eldest daughter

Setting the record straight on eldest daughter syndrome, from one who's running companies while still learning how to say no.

Victoria Mariscal
Victoria Mariscal
The Gatekeepers Didn't Get the Memo

Jun 12, 2026

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3 min read

The Gatekeepers Didn't Get the Memo

Turns out you never needed their permission.

Victoria Mariscal
Victoria Mariscal
Why designer bags are not worth the same $$

Jun 9, 2026

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5 min read

Why designer bags are not worth the same $$

The Generation That Stopped Buying Stuff and Started Buying Meaning

Victoria Mariscal
Victoria Mariscal
I Used to Think Conferences Were a Waste

Jun 4, 2026

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3 min read

I Used to Think Conferences Were a Waste

Turns out women are running the whole thing.

Victoria Mariscal
Victoria Mariscal
Smart Brands Are Not fighting for attention.

Jun 2, 2026

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5 min read

Smart Brands Are Not fighting for attention.

Presence Is the New Currency and Most Brands Have Not Figured That Out Yet

Victoria Mariscal
Victoria Mariscal
Claiming Our Seat at the Table

May 28, 2026

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3 min read

Claiming Our Seat at the Table

What we're reading, what we're building, and two free seats for you

Victoria Mariscal
Victoria Mariscal
We (women) Are Building Something Bigger.

May 26, 2026

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4 min read

We (women) Are Building Something Bigger.

The data on women in business is impossible to ignore. Here is what it means for every woman currently building something.

Victoria Mariscal
Victoria Mariscal
Guess Who Is Back?

May 21, 2026

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3 min read

Guess Who Is Back?

Back in town, BookTok obsessions, Latina representation, and the AI conversation every founder needs to have

Victoria Mariscal
Victoria Mariscal
The Internet Is Getting Smarter

May 19, 2026

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5 min read

The Internet Is Getting Smarter

Are We Ready for the Intellectual Influencer?

Victoria Mariscal
Victoria Mariscal
From NYC, to Miami, to Lisbon

May 14, 2026

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3 min read

From NYC, to Miami, to Lisbon

On travel, gratitude, the AI debate everyone is having, and why we are just getting started

Victoria Mariscal
Victoria Mariscal
Claudia, our Newest Team Addition

May 12, 2026

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5 min read

Claudia, our Newest Team Addition

How we turned AI from a tool into a team member

Victoria Mariscal
Victoria Mariscal
The Met Gala Magic Has Always Started With a Woman

May 7, 2026

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4 min read

The Met Gala Magic Has Always Started With a Woman

On art as memory, the women who built fashion's most powerful night, and what the 2026 Met Gala reminded us about cultural capital

Victoria Mariscal
Victoria Mariscal
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