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Oliver Buchannon
Victoria Mariscal

This one’s for the women who do all the things

Hannah Montana Raised Us. Twenty Years Later, We Are Still Showing Up.

Mar 24, 2026

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6 min read

Hannah Montana Raised Us. Twenty Years Later, We Are Still Showing Up.

Victoria Mariscal
Victoria Mariscal
From Dreaming About It to Living It

Mar 19, 2026

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7 min read

From Dreaming About It to Living It

On showing up, making history, and building things that actually mean something

Victoria Mariscal
Victoria Mariscal
AI Can Be Your Greatest Asset or Your Biggest Crutch. Here's the Difference.

Mar 17, 2026

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5 min read

AI Can Be Your Greatest Asset or Your Biggest Crutch. Here's the Difference.

Victoria Mariscal
Victoria Mariscal
The Carolyn Bessette Effect

Mar 12, 2026

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7 min read

The Carolyn Bessette Effect

What a 90s icon is teaching us about identity, taste, and being unapologetically yourself in 2026

Victoria Mariscal
Victoria Mariscal
Food Has Become the New Luxury Flex

Mar 10, 2026

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4 min read

Food Has Become the New Luxury Flex

Victoria Mariscal
Victoria Mariscal
The Women Who Built Before Us Made This Possible

Mar 5, 2026

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7 min read

The Women Who Built Before Us Made This Possible

Be Proud of Who You Are. Be Thankful for Who Came Before You.

Victoria Mariscal
Victoria Mariscal
The Nostalgia Economy: Why Hannah Montana's 20th Anniversary Is More Than a Reunion

Mar 3, 2026

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5 min read

The Nostalgia Economy: Why Hannah Montana's 20th Anniversary Is More Than a Reunion

Victoria Mariscal
Victoria Mariscal
A California Girl in the Middle of a NYC Winter

Feb 26, 2026

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8 min read

A California Girl in the Middle of a NYC Winter

The Snow Forced Me to Slow Down

Victoria Mariscal
Victoria Mariscal
Ambition Looks Different When You’re No Longer Proving Anything

Feb 24, 2026

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4 min read

Ambition Looks Different When You’re No Longer Proving Anything

Victoria Mariscal
Victoria Mariscal
The Love Without Performance

Feb 19, 2026

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10 min read

The Love Without Performance

Love Is Practiced Daily, Not Performed Once a Year

Victoria Mariscal
Victoria Mariscal
Why Gen Z Doesn't Trust Your Marketing

Feb 17, 2026

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5 min read

Why Gen Z Doesn't Trust Your Marketing

Victoria Mariscal
Victoria Mariscal
Why the Intellectual It-Girl Era Is Having a Moment

Feb 12, 2026

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9 min read

Why the Intellectual It-Girl Era Is Having a Moment

Thoughtfulness Is the New Status Symbol

Victoria Mariscal
Victoria Mariscal
The Truth About Love Languages: It Starts With You

Feb 10, 2026

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5 min read

The Truth About Love Languages: It Starts With You

Victoria Mariscal
Victoria Mariscal
What the Grammys Taught Us About Speaking Up (And Why It Matters)

Feb 5, 2026

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8 min read

What the Grammys Taught Us About Speaking Up (And Why It Matters)

A moment that felt bigger than music

Victoria Mariscal
Victoria Mariscal
The Great Instagram Exodus

Feb 3, 2026

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11 min read

The Great Instagram Exodus

Victoria Mariscal
Victoria Mariscal
Who Run the World? Girls. And the Numbers Finally Say It Out Loud.

Jan 29, 2026

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10 min read

Who Run the World? Girls. And the Numbers Finally Say It Out Loud.

Women are building at scale, and the 2025 numbers prove it. From business ownership to beauty empires, this isn’t a trend. It’s momentum.

Victoria Mariscal
Victoria Mariscal
Everyone's Moving to Substack: Here’s Why

Jan 27, 2026

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11 min read

Everyone's Moving to Substack: Here’s Why

Victoria Mariscal
Victoria Mariscal
The Internet wants to feel something again.

Jan 21, 2026

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10 min read

The Internet wants to feel something again.

Perfect is out. Presence is in.

Victoria Mariscal
Victoria Mariscal
Private Lives, Public Brands & The End of 9-to-5

Jan 15, 2026

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7 min read

Private Lives, Public Brands & The End of 9-to-5

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Soft Returns & Fresh Starts

Jan 9, 2026

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9 min read

Soft Returns & Fresh Starts

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Forget Remote vs. Office. Here's What's Next.

Dec 30, 2025

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9 min read

Forget Remote vs. Office. Here's What's Next.

Microshifting is replacing the remote vs. office debate. 65% of workers want flexible time blocks over fixed hours. Here's why the future of work is about when, not where.

Victoria Mariscal
Victoria Mariscal
The Christmas Edition

Dec 25, 2025

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9 min read

The Christmas Edition

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Comfort Over Complexity: The Economics of the Kidult Era

Dec 23, 2025

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12 min read

Comfort Over Complexity: The Economics of the Kidult Era

Netflix just bet $72B that we'll never grow up. Welcome to the kidult economy, where comfort is the most valuable commodity and corporations are monetizing both our stress and our coping mechanisms.

Victoria Mariscal
Victoria Mariscal
Airline Miles, AI Takeovers & Holiday Grounding

Dec 18, 2025

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10 min read

Airline Miles, AI Takeovers & Holiday Grounding

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Clean Girl Is Dead. Long Live the Messy Girl.

Dec 16, 2025

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9 min read

Clean Girl Is Dead. Long Live the Messy Girl.

The clean girl aesthetic is dead. Here's why messy girl is taking over, what the data says about this cultural shift, and what it means for brands trying to connect with consumers in 2025.

Victoria Mariscal
Victoria Mariscal
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