This one's for all the Go Sports Girls

How female fandom, the getting-ready ritual, and a wave of female-founded brands are rewriting who sports are really for.

Your Second Act Is the Real Flex

Turns out staying power is the whole flex.

Stop Undercharging Your Value

It's never safer to be wanted than to be paid.

We Were Never the Risky Bet

We were undervalued on purpose, and it's shifting.

Running a business as an eldest daughter

Setting the record straight on eldest daughter syndrome, from one who's running companies while still learning how to say no.

The Gatekeepers Didn't Get the Memo

Turns out you never needed their permission.

Why designer bags are not worth the same $$

The Generation That Stopped Buying Stuff and Started Buying Meaning

I Used to Think Conferences Were a Waste

Turns out women are running the whole thing.

Smart Brands Are Not fighting for attention.

Presence Is the New Currency and Most Brands Have Not Figured That Out Yet

Claiming Our Seat at the Table

What we're reading, what we're building, and two free seats for you

We (women) Are Building Something Bigger.

The data on women in business is impossible to ignore. Here is what it means for every woman currently building something.

Guess Who Is Back?

Back in town, BookTok obsessions, Latina representation, and the AI conversation every founder needs to have

The Internet Is Getting Smarter

Are We Ready for the Intellectual Influencer?

From NYC, to Miami, to Lisbon

On travel, gratitude, the AI debate everyone is having, and why we are just getting started

Claudia, our Newest Team Addition

How we turned AI from a tool into a team member

The Met Gala Magic Has Always Started With a Woman

On art as memory, the women who built fashion's most powerful night, and what the 2026 Met Gala reminded us about cultural capital

Brand Fan Pages Might Be the Smartest Social Media Move Right Now

A fan-style account with 52K followers is outperforming an official brand account with 763K. Here is the strategy behind it and what it means for how brands show up online in 2026.

A tailored-made space for you

Lessons from Monday Girl, the news worth your time, and a book club we want you at

Emma Grede Wrote a Book, and Women themselves are trying to burn it to the ground

Why the loudest critics of women who win are almost always other women, and what we can do about it.

I Read Emma Grede's Book and Now We Need to Talk

On billionaire advice, authentic ambition, a virtual book club, and why I want to read this one with you

Coachella 2026 Headliners Did It Again

Twenty-five years for a Latina headliner, Madonna flew back in the same corset she wore in 2006, and Billie Eilish accomplished her dream of being one less lonely girl. Weekend two was not subtle.

Unplugging Is The Real Work

Coachella 2026 Gave Us the Biggest FOMO of the Year

What Bieberchella, Karolchella, Sabrinawood and this Coachella edition taught us about culture, identity, and modern brand building.

Loving The Life I Am Building

On slowing down, trusting your team, and remembering why you started.

UGC Is Not the "It Content" Anymore. Founder Generated Content Is.