Hi love, you are right. I am back in town.
This month has been a lot, in the best way. Traveling, big events, getting things done and checking things off the list after so much planning. We have been busy, and I have loved every second of it. Coming back home and walking around with Daisy has been exactly what I needed.
Many people have reached out to me lately looking for guidance through the AI noise, and I got you. No shame, there is a lot of noise and news right now, and it can be hard to keep up.
That is what has me extra excited this week.
On Monday, we kicked off our free lightning lessons on Maven. We are building up to the actual course, which launches June 17, and I could not be more proud of what we are putting together.
This week we discussed how to turn a brain dump into a clear action plan using Claude, and it is so much simpler than people think. If you are heads down trying to work smarter, these lessons are for you. We will not let you down.
Now, my book girlies. Have you seen Off Campus yet? Because I am a 30-year-old woman completely and utterly in love with a fictional college hockey player and I have zero regrets. They are perfect. I wish every man took notes.
There are a lot of projects in the making, some yet to be announced, and I cannot wait to tell you more. Keep an eye out.
Now let's get into this week's tea.
I know, you also want to take things off your plate.
You have tried using Claude for emails and it still sounds nothing like you. We have all been there.
The thing is, it is not Claude's fault. It just does not know how you write yet, and that is the easiest fix.
On Monday, May 25, you will walk away knowing exactly what to tell Claude so it stops sounding like everyone else.
Join our second free lightning lesson. Grab your spot here.
THIS WEEK’S MOOD <3
♡ This Week's Mood ♡
Loving the kind of tired that comes from doing the work
These men written by a woman have ruined me and I have no notes
New podcast episodes on the way
Business & Marketing
The Ordinary took its skincare conversation to the road with a Pore Playground pop-up activation that is exactly the brand's energy: scrappy, clever, no pretension. Take notes.
This one lands, because there is no one way to look or be Latina. Rare Beauty's new campaign features 48 Latina, Indigenous, and Afro-Latina women, each paired with one of the 48 shades of their new True to Myself foundation.
Luxury meets tactile, in the desert. Break Archive brought designer handbags and a clay machine to Dubai for one of the more unexpected brand activations we have seen lately, and we loved it.
Culture & Lifestyle
KAROL G is receiving the International Artist Award of Excellence at the 52nd American Music Awards. Overdue, but we'll take it.
The 2026 World Cup final is getting its first-ever official halftime show, headlined by Shakira, Madonna, and BTS. FIFA said if you're going to do something for the first time, go all in.
RomComs are back and the BookTok girlies are eating. Off Campus hit Prime Video on May 13 and the internet broke. Sitting at 96% on Rotten Tomatoes, Garrett Graham and Dean Di Laurentis have arrived and we are not okay. Okay?
Tech & Leadership
Last fall, 4AM's bank account had $469 in it. This month, the brand launched in 1,750 Target stores after closing a $4M seed round. The lesson is not about skincare wipes. It's about the kind of momentum that makes investors nervous to miss out.
Google just unveiled a screenless AI fitness band going directly after Whoop. Fitbit Air ditches the display entirely, tracking your metrics and syncing everything to a redesigned Google Health app.
Late to the race? Apple dropped new accessibility features this week, including AI-cleaned document layouts and automated live subtitles, all powered by Apple Intelligence.
Martha Stewart is 84 and just raised $10 million for an AI startup. If you needed a sign to stop saying you missed the window, here it is.
The Bigger Pattern We're Watching
Latina consumers are not a subcategory anymore. When brands build products around them structurally, not just seasonally, the loyalty follows.
The gap between having $469 in your account and landing Target is the kind of momentum that compounds quietly until investors are scared to miss it.
Luxury is moving off the shelf and into the room. The brands winning right now are creating moments people want to be inside.
Martha Stewart still raising millions at 84 is the most efficient argument against waiting for the right time that we have ever seen.
ICYMTP (In Case you Missed the Pod)
If you have ever felt the weight of being the first in your family to do something, we need to talk about it. Nathi Narciso came back to the podcast and she did not hold back.
Worth every minute of your commute.
Episode 5 is one you should definitely revisit.
As always, thanks for being here and reading us. Have a topic you think we should cover?
Leave a comment below!
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P.S. If you’re thinking “I wish my brand had content like this” good news: we can make that happen.
