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Oliver Buchannon
Victoria Mariscal

This one’s for the women who do all the things

The Love Without Performance

Feb 19, 2026

•

10 min read

The Love Without Performance

Love Is Practiced Daily, Not Performed Once a Year

Victoria Mariscal
Victoria Mariscal
Why Gen Z Doesn't Trust Your Marketing

Feb 17, 2026

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5 min read

Why Gen Z Doesn't Trust Your Marketing

Victoria Mariscal
Victoria Mariscal
Why the Intellectual It-Girl Era Is Having a Moment

Feb 12, 2026

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9 min read

Why the Intellectual It-Girl Era Is Having a Moment

Thoughtfulness Is the New Status Symbol

Victoria Mariscal
Victoria Mariscal
The Truth About Love Languages: It Starts With You

Feb 10, 2026

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5 min read

The Truth About Love Languages: It Starts With You

Victoria Mariscal
Victoria Mariscal
What the Grammys Taught Us About Speaking Up (And Why It Matters)

Feb 5, 2026

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8 min read

What the Grammys Taught Us About Speaking Up (And Why It Matters)

A moment that felt bigger than music

Victoria Mariscal
Victoria Mariscal
The Great Instagram Exodus

Feb 3, 2026

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11 min read

The Great Instagram Exodus

Victoria Mariscal
Victoria Mariscal
Who Run the World? Girls. And the Numbers Finally Say It Out Loud.

Jan 29, 2026

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10 min read

Who Run the World? Girls. And the Numbers Finally Say It Out Loud.

Women are building at scale, and the 2025 numbers prove it. From business ownership to beauty empires, this isn’t a trend. It’s momentum.

Victoria Mariscal
Victoria Mariscal
Everyone's Moving to Substack: Here’s Why

Jan 27, 2026

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11 min read

Everyone's Moving to Substack: Here’s Why

Victoria Mariscal
Victoria Mariscal
The Internet wants to feel something again.

Jan 21, 2026

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10 min read

The Internet wants to feel something again.

Perfect is out. Presence is in.

Victoria Mariscal
Victoria Mariscal
Private Lives, Public Brands & The End of 9-to-5

Jan 15, 2026

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7 min read

Private Lives, Public Brands & The End of 9-to-5

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Soft Returns & Fresh Starts

Jan 9, 2026

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9 min read

Soft Returns & Fresh Starts

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Forget Remote vs. Office. Here's What's Next.

Dec 30, 2025

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9 min read

Forget Remote vs. Office. Here's What's Next.

Microshifting is replacing the remote vs. office debate. 65% of workers want flexible time blocks over fixed hours. Here's why the future of work is about when, not where.

Victoria Mariscal
Victoria Mariscal
The Christmas Edition

Dec 25, 2025

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9 min read

The Christmas Edition

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Comfort Over Complexity: The Economics of the Kidult Era

Dec 23, 2025

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12 min read

Comfort Over Complexity: The Economics of the Kidult Era

Netflix just bet $72B that we'll never grow up. Welcome to the kidult economy, where comfort is the most valuable commodity and corporations are monetizing both our stress and our coping mechanisms.

Victoria Mariscal
Victoria Mariscal
Airline Miles, AI Takeovers & Holiday Grounding

Dec 18, 2025

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10 min read

Airline Miles, AI Takeovers & Holiday Grounding

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Clean Girl Is Dead. Long Live the Messy Girl.

Dec 16, 2025

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9 min read

Clean Girl Is Dead. Long Live the Messy Girl.

The clean girl aesthetic is dead. Here's why messy girl is taking over, what the data says about this cultural shift, and what it means for brands trying to connect with consumers in 2025.

Victoria Mariscal
Victoria Mariscal
Netflix's Power Move, Millennial Nostalgia & Why Rest Is Strategy

Dec 11, 2025

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9 min read

Netflix's Power Move, Millennial Nostalgia & Why Rest Is Strategy

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
The AI Campaigns Takeover Is Already Happening

Dec 10, 2025

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13 min read

The AI Campaigns Takeover Is Already Happening

AI isn't just changing advertising. It's redrawing the entire creative map, and the brands that figure this out first are going to eat everyone else's lunch.

Victoria Mariscal
Victoria Mariscal
Gratitude, Gentle Endings & The Final Countdown

Dec 4, 2025

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8 min read

Gratitude, Gentle Endings & The Final Countdown

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
The 1% of VC Funding Going to Women Is Economic Malpractice

Dec 2, 2025

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12 min read

The 1% of VC Funding Going to Women Is Economic Malpractice

Female-founded startups generate 78 cents per dollar invested vs 31 cents for male-led companies, yet receive just 1% of VC funding. The data on what's really happening is worse than you think.

Victoria Mariscal
Victoria Mariscal
On Being Grateful, Building Businesses, and Feeling Things

Nov 27, 2025

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9 min read

On Being Grateful, Building Businesses, and Feeling Things

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Influencer Marketing is Dead The Way We Know it

Nov 25, 2025

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12 min read

Influencer Marketing is Dead The Way We Know it

The extravagant influencer trip is dead, Gen Z doesn't trust luxury PR, and 88% don't believe your sustainability claims. Community over spectacle and authenticity over aspiration is what’s actually working.

Victoria Mariscal
Victoria Mariscal
Zero-Star Hits, Robotaxi Chaos & The Leadership Gap Nobody's Fixing

Nov 20, 2025

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9 min read

Zero-Star Hits, Robotaxi Chaos & The Leadership Gap Nobody's Fixing

Plus all the news and insights you need to know this week.

Victoria Mariscal
Victoria Mariscal
Crypto Isn't Just for the Bros Anymore

Nov 18, 2025

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12 min read

Crypto Isn't Just for the Bros Anymore

Women make up 26% of crypto investors but outperform men in returns. The bro culture isn't a bug, it's a feature keeping women out of the future of finance.

Victoria Mariscal
Victoria Mariscal
I'm Not Afraid to Say I Want a Boyfriend

Nov 11, 2025

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11 min read

I'm Not Afraid to Say I Want a Boyfriend

I want a boyfriend. There, I said it, and I don't care if Gen Z thinks that’s cringe. Why the cultural shift away from partnership doesn't mean we have to give up on love entirely.

Victoria Mariscal
Victoria Mariscal
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