Crypto Bros, Drinking Your Wellness, and the Bad Bunny Power Play

Oh hey, babe

There’s something about touching grass that immediately makes me…. Sneeze.  Yep, you read that right.  Allergy season is in full swing, and I am one of its poor victims.  I’m writing to you from the countryside of Maryland.  I’ve been bfopping back and forth between DC, NY, and MD all week.  I may or may not have had Good Morning Baltimore on repeat on the care ride- don’t judge, everyone loves a good Hairspray moment. In all seriousness though, this week is going to be long my lovely readers, and if you’re anything like me, that means that I am going to wake up at obnoxiously early hours to make sure I space out my focused work time prior to hitting irl connections with my teams.  

In between Solana Xcellerate’s crypto parties, onboarding new hires, hosting a co-worker in town, and launching a brand new training program, I am buzzing with a mix of anxious excitement.  The to-do list is long, but it’s nothing a solid playlist and intentional time blocking can’t cure with my new tech app Motion.  My shopping habit is also a good coping mechanism as I prep for a laundry list of summer events.  Is it just me, or is anyone else in the phase of F it- let’s just book the trip?  Don’t ask me to go anywhere with you right now, I literally will say yes, when all I really should be doing is staying home, going to the gym, and working on my secret project- yep, not telling you all quite yet, but it’s for you, and it’s going to be good. 

Without further ado at my rambling, here’s what I’ve been into this week:

Hiring- what’s the best platform, why’s it so hard to find people, and what’s the line between fair pay, and unreasonable employee asks? I’ve been stalking talent on LinkedIn and have found some great success. I also love working with Boon and Parallel.

Sugar Detoxes- everytime I travel I get puffy, not kidding.  Between the processed food, inconsistent start and stop times, plus sneaky sugars in my meas, it is a constant struggle to keep inflammation down.  My lovely business friend Sam has an app called Mindfull- I am signed up and ready to hit the ground running in a week with her 14 day sugar reset group program! Anyone else want to join??

Hanging with the crypto bros- Solana accellerate is hitting New York City.  Want to learn more about decentralized tech or stablecoins? One, I’m writing an op ed about them soon and will publish here, but two, this is a good place to chat with smart people doing cool things over free drinks at numerous happy hours around the city.  Want to join? Send me a message and I’ll send you my event list.  Also follow OFFLINE and Myosin.  Say I sent you.

‘Ben’ is a badass? The ice cream brand has always been known for speaking up on social issues. Now, their 74-year-old co-founder, Ben Cohen, is making headlines after getting arrested during a protest in the Senate. This comes a few weeks after he was ousted as CEO because of his activism. 

Gymflulencers…I think it’s time to talk about filming content at the gym. The gymfluencer-to-regular-gym-goer ratio is shifting. You used to go to the gym to disappear into your hoodie and blast some sad girl cardio. Now you might accidentally end up in someone’s Bulgarian split squat reel. Personally, this icks me and isn’t my thing, can we all just be a bit more mindful? I don’t want to be a sweaty gremlin extra featured in your show bro…

This Week on the MHOB Podcast, I’m joined by Latrice Smith, legal and business consultant, entrepreneur, and mother. From law school lectures to late-night feedings, Latrice shares how she built a values-driven life and career without compromising on either. We talk about choosing the right partner, growing a business with intention, and why your core beliefs are your best legal strategy. Tune in if you’re a service provider building something big while managing even bigger responsibilities.

Key Takeaways:

Listen to the full episode: Apple Podcasts | Spotify

Bad Bunny is skipping the US on his world tour. It's not a mistake when one of the biggest artists in the world sidesteps what many believe to be the epicenter of pop culture and consumerism. It was a deliberate choice and he’s sending the US a message. This is what happens when you underestimate Latino power. 

Here's why it matters:

Bad Bunny's last two tours grossed well over half a billion dollars, and that doesn't include its local economic impact. When Benito pulls up to a city, the whole local economy eats. Hotels booked out. Restaurants are packed. Local jobs are created.

In Puerto Rico, his upcoming residency is projected to bring in $200M+ in economic impact.

Now, he’s announced he's taking Debí Tirar Más Fotos global, with stops across Europe, Latin America, Asia, and Australia.

But not one U.S. city. Not one.

And he still sold 2.6 million tickets in a week, so his pockets aren’t hurting by any means. If anything, it proves that his cultural pull extends far beyond our shores, and American cities need him more than he needs them. 

Bad Bunny has never been shy when it comes to speaking up about Puerto Rico’s colonial past and present. Debí Tirar Más Fotos isn’t just an album and a tour, it’s a statement. And the U.S. cities that once cashed in on his cultural gravity? They’re missing out on millions.

Let’s put it in context. Here’s what happens to the economy when a mega superstar hits the stage.

Few artists in history have wielded the kind of economic influence Taylor Swift did during the Eras Tour. With 152 shows across five continents, the tour not only shattered records but also transformed local economies. Hotel prices surged, tourism spiked, and cities scrambled to accommodate waves of Swifties eager to witness the musical phenomenon of the decade.  

Affectionately called Swiftonomics, the economic impact of the Eras Tour became a case study in cultural capital translating into real-world cash flow. City officials, tourism boards, and local businesses began treating each concert stop like a mini-Olympics, bracing for a flood of fans who would book out hotels, crowd restaurants, and clear shelves at souvenir shops. The 21-month tour was attended by over 10 million people and made history as the first $2 BILLION dollar tour.

So if Swiftonomics proved that a pop star can move markets, what do we call it when Bad Bunny does the same while intentionally bypassing the United States? This isn’t just a missed tour stop. It’s a missed economic boom. Cities that once rolled out red carpets for Benito are now watching millions in potential revenue walk right past them. 

I see it as a wake-up call for brands:

When you ignore U.S. Latinos, you’re missing out on income, influence, and impact. It's time to stop treating Latinos as a demographic checkbox and start seeing us as the cultural and economic engine we are.

The question isn’t should you invest in us. It’s: How much you’re losing if you don’t?

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XX

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