Hi love,
There is nothing like getting a jolt of loud amber alerts warning that a blizzard is about to hit your city, especially when you're a California girl. Guys it’s my first real winer, and it’s been HARD. My eyes teared up when I saw the snow begin to fall. I miss the sun. Yet when it really fell, I noticed a change, a shift. I walked out in childlike wonder. Daisy was obsessed, running like a little snow bunny with major zooms. We trudged to our favorite French food with my friends, realizing that wine and French onion soup and great yap sessions cured our seasonal depression.
There’s a certain magic, an illusion to the snow. It transforms the city. It brings us together. Seeing snow people lining the curbs, adults getting into snowball fights, kids tubing and missing school to play and hang out with their parents.
Time softens. Everything quiets. You get to pause and really think about who you are.
Yet there is so much beauty in the snow, just as there is so much hardship. It disrupts. It inconveniences. It demands that you adjust. Somehow, it also brings people together.
In the middle of difficult times, that feels important to remember. You create the perspective through which you experience your life. You decide whether this season becomes a beautiful snow globe or a block of ice.
That sounds like magic in itself.
THIS WEEK’S MOOD <3
♡ This Week's Mood ♡
Craving simplicity in the middle of so much noise
Feeling grateful for the people who show up and build with me
Letting myself enjoy the small things without overthinking
Loving how the seasons remind us that everything blooms again
Business & Marketing
Dove Lets Real Reddit Users Lead Its New Campaign Dove launched the r/eal reviews campaign by asking Reddit users to review its Intensive Repair 10-in-1 Serum Mask unfiltered. The brand then amplified those honest comments in out-of-home ads in New York and testimonial-style films featuring Redditors reading their own reviews. A smart lean into community trust and transparency over polished influencer tactics.
Bvlgari Names Dua Lipa as Global Ambassador Luxury jeweler Bvlgari has officially named Dua Lipa as its newest global brand ambassador. She will represent the brand's key collections, reinforcing Bvlgari's modern, empowered identity and aligning it with her global cultural influence
Swarovski Shines at the Vienna Opera Ball Swarovski dressed 160 debutantes and their partners at the prestigious Vienna Opera Ball in custom tiaras and matching tie pins from its 2026 collection. A beautiful reminder of how high jewelry stays relevant through cultural moments.
Culture & Lifestyle
Miley Cyrus Unveils the Hannah Montana 20th Anniversary Special The iconic Hannah Montana series is getting a 20th anniversary special on Disney+, premiering March 24. Expect unseen footage, set recreations, and an in-depth interview with Miley Cyrus. Our inner teenagers are screaming.
IKEA Leans Into a Viral Monkey Meme With a Playful Campaign IKEA responded to the internet sensation of a baby macaque named Punch clutching a plush orangutan toy by staging adorable recreations using its Sandlöpare and Djungelskog plush toys. The brand also donated extra toys to the zoo. The trend has pushed demand for the plush to sell-out levels globally. Wholesome marketing done right.
Hilary Duff Recreates Her Iconic Meme to Promote The Lucky Me Tour Hilary Duff is using nostalgia and meme culture in her promotional strategy by recreating a famous early-internet image to build buzz around her Lucky Me Tour ticket sales. A perfect nod to her long career and deep fan connection.
Netflix and Warner Bros. Deal Could Bring Movies Back to Theaters Industry discussions are underway about a potential deal between Netflix and Warner Bros. that could bring more films back into theatrical release windows. This would shift dynamics between streaming platforms and traditional movie distribution. Worth watching.
Tech & Leadership
Apple Pushes Video Podcasts to Compete With YouTube and Spotify Apple is building out a major video podcast strategy to compete more directly with YouTube, Spotify, and Netflix by investing in tools and formats that blend long-form video and audio creator ecosystems. The podcast landscape keeps evolving.
Google Debuts an AI Photoshoot Feature Google has rolled out a new generative AI Photoshoot feature in its Pomelli app, automating professional-style photo creation using advanced AI tools. Another push toward mainstream AI in consumer creative workflows.
Cash App and A24 Launch a Limited-Edition Charli XCX "Brat" Card Cash App and indie film studio A24 are launching a limited-edition "brat" card in collaboration with Charli XCX. Fans are already buzzing about availability and delivery, showing how pop culture and finance brands are experimenting with collectible, fan-centric products.
The Bigger Pattern We're Watching
Brands are betting on community-driven authenticity over polished influencer campaigns
Nostalgia marketing is everywhere, from Hannah Montana to Hilary Duff experiences
Luxury brands are doubling down on cultural moments and ambassador power
Pop culture and finance are colliding in unexpected, collectible ways
AI is quietly becoming a standard creative tool for consumers
THE MHOB PODCAST
EPISODE OF THE WEEK
In this conversation:
Brit started photography out of necessity, simply wanting enough financial stability to treat her kids without stress, and her personal brand grew naturally before she even realized that was what she was building.
Her real turning point came during COVID, when she pivoted from weddings to helping local businesses with branding photography and discovered how impactful it felt to support other entrepreneurs. That shift required treating her work like a real business, with systems, workflows, revenue goals, and a clear plan.
As you grow, your goals expand with you. What once felt impossible becomes normal when you enter bigger rooms. The real fear is not failure, but ego and the discomfort of looking inexperienced, which is often the only thing standing between you and the next level.
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